Soccer or Shocker Economics!
During an economics
class, a student was asked, “Why is Cristiano Ronaldo paid very high in
comparison to a civil or private serviceman”? This question stunned that
particular student along with the whole class.
The answer to the question was the shorter span of earning as a
sportsman. Besides that, the sportsman carries the huge pressure of the
representation of the people of the country and also carries the name of the
country along. Let’s say, in a way, because the burden taken is higher, the
returns are higher. This is the Football World Cup season and to the
expectation of many people, the world cup economy is definitely interesting to
deal with.
The general expectation
during the world cup is that the investment opportunities increase. For an
instance, the expectations during the Brazil World Cup is that investments
would be R$ 29.60 billion whereas operating and visitors’ expenses would be R$
1.18 billion and R$ 5.94 billion respectively. The national production of goods
and services which would ultimately escalate the consumption also would be R$
112.79 billion. In the period of four years from 2010 to 2014, there would be
job creation for 3.63 million people per year where the income would portray
the statistics of R$ 63.48 billion. As discussed earlier, because the earning
of the players are high, their willingness and ability to pay is also higher,
thus the consumption increases the most. Besides that, the civil constructions
and business services escalate in the economy which not only creates jobs but
also increases the velocity of money in the economy. Food & Beverage and
Tourism & Hospitality are checked to their heights and the positive results
further increase the capital formation in the economy along with the publicity
of the uniqueness of the socio-cultural food and beverages. This is the age of
information and the related technologies. And one cannot ignore the cost
associated with the information during these fests.
Taking on the flip side
of the world cup economy, here are few discussions. The World Cup of 2006 in
Germany is a big success to remember where Germany earned 155 million Euros as
revenue. But that did not mean any significant to the large economy like
Germany. Maennig (2007) has written that the gross income from the foreign
tourists in 2006 was only 0.06 percent of the GDP of Germany. Also, Robert
Baade and Victor Matheson (2004) have showed that USA has rather shown decline
in incomes during 1994 when they hosted the World Cup. Matheson (2008) has
portrayed that the number of visitors in South Korea during the World Cup was
identical to the number of foreign visitors during the same period at non World
Cup time.
Note: This article was published in the Perspectives of The Himalayan Times on 22nd June, 2014.
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